The design concept of Shield Hound

• Origin period: When it was founded in the 19th century, it was dedicated to creating hunting attire for the nobility. Using tough leather as a "shield" to protect the safety of hunters, it incorporated the "hound" element into its design, emphasizing quality and making it a symbol of quality and status in the hunting circle, reflecting an unwavering pursuit of safety and professionalism.

• Transformation period: During its transformation in the mid-20th century, it carried forward the hard-core "guardian" gene of the shield ("rigid"), choosing durable and robust outdoor functional fabrics to cope with various outdoor weather challenges; at the same time, it drew on the Eastern philosophy of Tai Chi, which emphasizes the harmony of yin and yang and the balance of rigidity and softness, integrating soft and skin-friendly natural fibers ("soft") to provide a comfortable and smooth wearing experience. The brand expanded from focusing on hunting wear to urban outdoor and family casual wear, making each piece of clothing a carrier of cultural integration, showcasing the characteristics of rigidity and softness, and providing both physical and mental comfort to the wearer.

Overall, the design concept of Shield Hound is to continuously innovate on the basis of inheriting the classics, integrating elements from different cultures, and meeting people's demands for functionality, comfort, and cultural connotations of clothing in various scenarios.